New pillar fragrance from Jean Paul Gaultier is launched in June 2017 in collaboration with PUIG and named SCANDAL. Scandal is designed to break all clichés, offering something new and modern, and at the same time powerful and elegant.
The key notes of the composition are blood orange, honey, patchouli and gardenia, which united share a creamy, earthy and balsamic gourmet effect, with warm, deep, woody undertones. The bottle of the new fragrance SCANDAL is made of transparent glass while the stopper is designed in the sculptural form of female legs in a golden color.
This is the first fragrance of Jean Paul Gaultier launched with Puig company. The brand stated that they wanted to offer a different version of previous fragrances from the Jean Paul Gaultier collection respecting the well-known DNA of the brand and “to stop the fever of limited editions.” The goal is to create something more spicy, festive, sexy and fun, from the bottle to the campaign.
The advertising campaign was created as a mix of sex and politics. “We decided to tell the life of ‘Madame La Ministre.’ She’s a government minister who goes partying at night in Paris’ Pigalle neighborhood and makes her way directly into the office for her day job. The advertising face is model Vanessa Axente, leaving a club in a form-fitting black number. In her waiting car, filled with friends, she’s literally cut out of the outfit as her car speeds through the streets of Paris toward the Élysée Palace, where she steps out elegantly in a tailored outfit to join colleagues,” explains Jose Manuel Albesa, chief brand officer of Puig.
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